Global market consumer diversity and environmental sustainability are some of the key forces driving the continual evolution of the consumer packaged goods (CPG) industry. Consolidation, diverse and changing consumer preferences, increasing government regulations, and energy and raw material costs, combined with the need for corporate and social responsibility are impacting manufacturing and business strategies. In this fiercely competitive marketplace, companies must over widening breadth of products to help meet consumer demand. At the same time manufacturers must consistency and cost effectively achieve optimum levels of quality in their products.
The Need for Flexible Agile Manufacturing
Live in a mass customized society, one in which consumers want it their way, with the quality and cost levels they’ve come to expect from mass produced goods. This is creating great pressure on CPG manufacturers, who have the difficult task of meeting the on going evolution of consumer demand. Today’s consumers run the gamut, from those who want healthier choices or more convenient packaging and unique flavors, to those who look at the label to see if the product is helping sustain our fragile environment.
In response, manufacturers are creating new items and extending existing brand lines in hopes of creating the next “hot” product. When they do, they don’t expect it to say “hot” for very long. Gone are the days of “secret formulas” that are locked in vault and go unchanged – for 100 years. Personalized products, whether it is food, beverage or cosmetics, are already beginning to reach CPG companies portfolio.
1 comment:
I think that people should try to consume less durable goods. What I mean is that not to invest in cars, Plasma TV, brand new mobile phone etc...
The consumption pattern should change as well as mentality. We should try to adapt with new products that may help us overcome the crisis; genetically modified food, green vehicles and so on.
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